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The life of a Proposal Manager keeps getting tougher.
Lowered barriers to entry, global competition, and improved technology mean more competition, more difficulty differentiating your company, and more resource-intensive proposal efforts that end up losing by just a few percentage points.
Here's help.
Getting your proposal to win out in this New Normal is the subject of Winning Their Business: The 7 Habits of Highly Effective Proposals, my White Paper addressing the seven essential attributes of winning proposals in today's environment. It's about how to create proposals that shine as brightly as your company, and that will mean your competition is the one having to worry about those last "few percentage points."
Bottom line: Winning proposals are prospect-centeric from beginning to end.
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In the New Normal, the quality of the proposal itself is as important a differentiator as the quality of your products and services. Winning Their Business: The 7 Habits of Highly Successful Proposals is your guide to producing a top quality proposal that will (a) survive the early review rounds and (b) win out in the end.
In clear and concise language, you'll learn:
- How to avoid two pitfalls that practically guarantee an early rejection;
- How to connect to prospect outcomes so that they know that you're focused on their success, not yours;
- How to let the prospect know how your solution precisely meets their needs;
- How to stand out by addressing the big picture as well as the specific project requirements;
- How to position your company as a strategic partner instead of just another vendor;
- How to write your proposalso that generates good will from the reviewers and gets them on your side; and
- How to ice the proposal cake with professionalism.
Bonus 1: Included with the White Paper is a Proposal Evaluation Scorecard. See how well your proposals follow the 7 Habits of consistent winners.
Bonus 2: A free evaluation of any of your past proposals - includes a written summary of major weaknesses and how to overcome them!
I’ve spent a fair amount of my career on both the proposal evaluation and proposal production side of the business. On the former, I’ve been on the review team for proposals that ran the gamut from $11,000,000 computer systems to $55,000,000 construction packages. And my last RFP Response was the only one submitted that garnered 100% approval from members of the review team. All 14 of them.
If you’d like help applying the 7 Habits of Highly Effective Proposals to your next submission – get in touch. The initial consultation is always free.
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